Full contact base validated


The contact database had grown faster than anyone maintained it: unvalidated email addresses, contacts with no company association at all, blank company names, and duplicate clusters on both contacts and companies.
Ran the full contact base of roughly 16,000 records through an email-validation service, about 90 percent came back valid, and re-enriched the flagged addresses through a ten-provider enrichment waterfall, updating several hundred records rather than simply suppressing them.
Auto-associated roughly 1,000 companyless contacts to companies, creating about 800 new company records and matching the remainder to existing ones, and backfilled blank company names so account-level reporting had something to roll up to.
Worked a manual merge pass across roughly 1,500 records, then a same-name pass that merged roughly 150 of about 180 duplicate groups, the manual pass deliberately kept a human in the loop for the ambiguous merges.
Surfaced roughly 150 overdue open deals with per-owner triage lists so owners could close them out or re-date them before exit, rather than leaving the incoming team a forecast full of stale opportunities.
Ran a final hygiene audit retiring stale dashboards and workflows, so the inherited system carried no silent automation the internal team would later have to reverse-engineer.
Produced a full offboarding enablement guide with screen-recorded walkthroughs so the in-house team could operate everything independently once the engagement ended.
Full contact base validated
Roughly 16,000 contacts were validated, with about 90 percent returning valid and flagged addresses re-enriched through a ten-provider waterfall.
Orphaned contacts re-associated. Roughly 1,000 companyless contacts were associated to companies, creating about 800 new company records.



+1
7 steps
A repeatable list-import pipeline: normalize, domain-match, waterfall the email, then hand it over
A pipeline a new hire can run
Enrichment engine setup


5 steps
A reusable enrichment table for event leads, and contact data on a re-verification schedule
Enrichment table live and confirmed by the customer
CRM implementation



6 steps
Building a first real sales system for an AI company selling into enterprise
Three GTM pipelines live