LeanScale teamGrowth OpsMarketing OpsRevOps

Solange

Marketing Ops team · LeanScale

11plays led
10plays they also work on
14systems in the stack
3/4practices they lead plays in

How Solange wires GTM

The systems in the plays Solange leads, in the order data moves through them. Lime marks the ones that come up most; the number is how many open roles ask for each.

1FindSignals and enrichment
2ModelWarehouse and pipes
3AutomateWorkflows and AI
5EngageOutbound and lifecycle
Salesloft7 Instantly
6MeasureReporting and intelligence
Also runs
Slack

Plays Solange leads 11

From LeanScale's case studies. Play leads are whoever has spent the most delivery time on that kind of work.

ABM and paid audiences 7 steps An automated ABM engine: batch enrollment, generated personalization, and the guardrails that stop a bad send Workflow success rate materially improved and was measurable Attribution 4 steps Closing the gap between MQL and pipeline ~8,800 contacts re-attributed Outbound 5 steps Consolidating two sales-engagement systems into one: 22 cadences rebuilt one-to-one 22 cadences migrated one-to-one Market map 3 steps Giving reps a ranked account list backed by a scored, enriched market Top score band maps to a 24% win rate Attribution 4 steps One campaign per lead source: rebuilding attribution and MQL scoring across a split stack Campaign taxonomy rebuilt Outbound 4 steps One outbound engine, several ICP segments, continuously enriched A segment engine per ICP Attribution 5 steps Rebuilding CRM deal architecture and attribution under hypergrowth Funnel conversion: a partial quarter measured against a complete one Attribution 5 steps Rebuilding lifecycle, scoring, attribution and routing on a live CRM A lifecycle that timestamps itself Attribution 7 steps Scoring intent when nobody fills out a form: a behavioral MQL model and the attribution layer under it A scoring model the client could argue with Warm signals and PQLs +1 5 steps Turning anonymous self-serve signups into product-qualified pipeline ~7,600 product-qualified contacts projected Warm signals and PQLs 7 steps Turning public data sources and social monitoring into a scored outbound engine Seven signal and enrichment projects delivered

What the work takes

Dashboards & reportingData modeling & warehousesOutbound & deliverabilityEnrichment & data quality