Growth-stageMarketing & Sales Technology

Consolidating two Salesforce orgs into one instance without stopping the business

Two orgs to one

Salesforce
Play leadRaphaelRevOps team · LeanScale

The problem

The company was running two separate Salesforce orgs with overlapping accounts, divergent automation and no single view of the customer base. Leadership wanted one instance. The merge had to happen without disrupting live selling and without breaking the weekly board-reporting cycle, which meant the schema, the automation and the cutover sequence all had to be resolved before any data moved.

The play

  1. 1
    Rationalize fields before migrating anything

    Assessed roughly 2,900 fields against a 5 percent fill-rate cutoff. About 1,700 carried over; the rest were retired rather than dragged into the new org, so the merge shed schema debt instead of doubling it.

  2. 2
    Data migration and collision handling

    Consolidated into a single instance holding roughly 50k accounts and 90k contacts, about 48k accounts and 73k contacts migrated in, the balance native to the surviving org, with roughly 1,050 colliding accounts deduped as part of the load rather than left for later.

  3. 3
    Metadata, access and record-type remap

    Remapped users, roles, profiles, page layouts and record types (a legacy type, a combined new-business-and-expansion type, and a renewal type), and added Google SSO so access consolidated alongside the data.

  4. 4
    Automation modernization, not lift-and-shift

    Inventoried roughly 60 Process Builder and Flow automations across both orgs. About 30 were slated to migrate and 11 required a full Process Builder to Flow rebuild, identified up front so the effort was scoped rather than discovered mid-cutover.

  5. 5
    Cutover sequencing around the business

    Sequenced cutover steps after hours to protect live selling and the weekly board-reporting window.

What it moved

Two orgs to one

Two separate Salesforce orgs were consolidated into a single instance.

Records in the merged org. The consolidated org holds roughly 50k accounts and 90k contacts, with roughly 1,050 duplicate account collisions resolved during the merge.

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